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Conference Hotel Blog: Flexible, Versatile, Bespoke
By Kirsten Burke
At the Golden Jubilee Conference Hotel, we pride ourselves on providing a bespoke service that meets the needs and wants of our customers, regardless of whether this is a small meeting or event, or a large scale, international conference.
To give you a better insight into what we have to offer, in this month’s blog, I want to share a case study of one of our most recent clients, Dyalog, who recently selected us to host their five-day global annual conference.
Dyalog Case Study
We recently welcomed Dyalog for their five-day global conference. Attended by 121 delegates from 15 different countries, including large delegations from the US and Italy, this was the first time that the event was held in Scotland.
About the company
Dyalog, a software and technology organisation, specialise in delivering an APL (A Programming Language) interpreter that allows subject matter experts and IT specialists to efficiently convert innovative ideas into software solutions.
About the event
Each year, their annual conference gathers Dyalog users (customers, partners and stakeholders) from around the world to share best practice and help drive forward their aim to find the "next big thing". Much of the conference was streamed, enabling many more online delegates to participate from around the globe.
The five day event programme consisted of:
Day 1: Workshops in which delegates participated in hands-on exercises related to their choice of topics (four topics available each morning/afternoon).
Day 2: Key Dyalog personnel presented an overview of what has happened since the last meeting and looked into the future at exciting new projects in the pipeline.
Day 3: Dedicated to user presentations – delegates shared their latest developments, accomplishments and experiences.
Days 4 and 5: This year these days were dedicated to celebrating APL's Golden Anniversary, looking back at major achievements in the last 50 years as well as celebrating the future and where APL is heading.
What were their needs?
The main requirements for the event were:
How we delivered on their requirements
Dyalog used the 174 tiered auditorium as the main plenary presentation room and the Golden Jubilee’s custom build registration desk served as the key point of contact for all delegates. They also used a variety of meeting rooms for the workshops and the Central Plaza provided the perfect place for networking opportunities throughout. Socialising in the bar and lounge areas in the evenings was important too. Attention to detail was also crucial to Dyalog and having all day access to our dedicated onsite technician and events team was reassuring.
The Social Programme
For international meetings a good local social programme is a vital element and with large dinners each night, the Golden Jubilee created a plan to capture the best of Scotland’s food and culture. This included a Scottish themed banquet complete with a Piper and "Address to the Haggis" and enjoyment of our national drink with a tasting event courtesy of Glengoyne Distillery.
The Guest Experience Manager provided delegates with an activity pack of things to do in the local area and around Scotland for any partners or delegates extending their time in Scotland.
What they said?
Karen (Dyalog's Customer Account Manager and conference organiser) commented on the event, saying "For the purposes of our event, a tiered auditorium was essential. We knew the most obvious location to provide this would be a university, however this would not have met all of our needs, as the ones we have seen in the past do not provide a high enough standard of bedrooms or food and beverage facilities for our delegates to relax and enjoy whilst they attended the event.
"We were originally looking all over the UK, and did not have a specific location in mind, but given our budget and the services on offer, the Golden Jubilee Conference Hotel was very reasonable. We have also found that if the event is hosted in a city, delegates tend to scatter and don’t stay together, reducing the opportunities to mingle, network and meet new people, which is one of the main benefits our annual conference offers. The fact that the Golden Jubilee is not located in a city central location, but is still within easy reach of major tourist attractions, Glasgow Airport and the city centre with good transport connections was a major benefit for our event.
"The Conference Hotel had a great selection of meeting rooms, with different capacities and facilities, all within easy reach of each other on the same floor. The Central Plaza area was also a brilliant space for networking and socialising between sessions: very European in its layout and purpose."
What they liked most?